Promoting your store

As a business owner, adding sales promotions to your store can be a powerful tool for driving sales and increasing revenue. Sales promotions are designed to incentivize customers to make a purchase, often by offering a discount or special deal.

Sales promotions can also help you retain existing customers by giving them a reason to come back and make another purchase. By offering exclusive deals or discounts to your loyal customers, you can build a sense of loyalty and keep them coming back for more.

In addition to attracting new customers and retaining existing ones, sales promotions can also help you increase your average order value. For example, by offering a free gift with purchase or a discount on a larger order, you can encourage customers to buy more.

Sales promotions can be an effective way to drive sales, attract new customers, retain existing ones, increase average order value, clear out inventory, and stay competitive in the marketplace. When implemented correctly, sales promotions can benefit both you and your customers.

Shoplazza has several sections in the theme editor that would help you achieve greater success in these areas. Below are some practical demonstrations we've created using the Shoplazza theme editor. These features are available in any Shoplazza theme under additional sections.

Adding promotions

One of the biggest benefits of adding promotions is that they can help attract new customers to your store. By offering a limited-time promotion, you can pique the interest of potential customers who may not have visited your store otherwise. This can be particularly effective for small businesses that are looking to increase their customer base and establish themselves in the market.

Below are sample demonstrations using the Promotion grid section in various Shoplazza themes:





Maintaining a list of customer emails

keeping an email list of your customers is a valuable asset for your business. It helps you keep in touch with customers. By collecting email addresses, you can keep them informed about your service or promotions that you offer and communicate with them on a personal level.


You can view saved customer information from your Shoplazza Admin > Customers > Customer management.

Encouraging more sales

By implementing sales promotions in your store, you can create a sense of urgency among customers and encourage them to act quickly.



Adding promotional functions to your online storefront is critical for the success of your e-commerce business. These functions can increase customer engagement and encourage repeat purchases, leading to higher sales and revenue. By incorporating discount/coupon features, and loyalty programs, businesses can incentivize customers to make purchases and build brand loyalty. It is essential to regularly analyze and optimize promotional functions to ensure they align with business goals and resonate with the target audience.

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