Creating and Managing Google Analytics Account

Google Analytics is a web analytics tool provided by Google that allows website owners to track and analyze their website traffic and user behavior. It provides insights into how visitors interact with their website, such as, where they come from, how long they stay, which pages they visit, and more.
Google Analytics works by placing a tracking code on each page of a website, which collects data about visitor behavior and sends it to Google's servers for analysis. The tracking code uses cookies to identify users and track their interactions with the website. The data collected includes information such as page views, bounce rates, conversion rates, time on site, and more.

Google Analytics versions

There are two versions of Google Analytics. The previous version is "Universal Analytics," and the new version is "Google Analytics 4" (GA4). The latest version of Google Analytics was released on October 14, 2020.Click here   to find more details about the differences between versions.

Creating a Google Analytics account

1. Login to your GMC account  , and click Admin in the lower-left corner of google analytics main page.

2. Under the Admin tab, click Create Account.

3. Here you will provide an account name. Configure the data-sharing settings to control which data you share with Google.

4. Click Next to add the first property to the account.

Create a new Google Analytics 4 property

You need the Editor role   to add properties to a Google Analytics account. If you created this account, you automatically have the Editor role.

You can add up to 2,000 properties (any combination of Universal Analytics and Google Analytics 4 properties) to an Analytics account. To raise this limit, contact your support representative.

To create a property:

1. Are you continuing from "Create an Analytics account" above? If so, skip to step 2.  Otherwise,

  • In Admin  , look at the Account column to make sure that you've selected the right account. Then, in the Property column, click Create Property.

2. Enter a name for the property (e.g., "My Business, Inc website") and select the reporting time zone and currency. If a visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone, the visit is recorded as having occurred on Monday.

  • If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time.
  • Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings until Analytics servers have processed the change.

3. Here you will select your industry category and business size.

4. Click Create and accept the Analytics Terms of Service and the Data Processing Amendment.

Add a data stream

1. In Admin  , look at the Account column to make sure that you have your desired account selected. Then, look at the Property column to make sure that you have your desired property selected.

2. In the Property column, click Data Streams.

3. Here, you can click on the iOS app, Android app, or Web, depending on the type of platform you want to track.

After you have created your account, you will be provided with a tracking code that you will need to add to your website. The tracking code is a snippet of JavaScript code that collects data about your website visitors and sends it to Google Analytics for analysis. You can add the tracking code to your website using a plugin or by adding it directly to the HTML code of your website. Once you have added the tracking code, Google Analytics will start collecting data about your website visitors, and you can access the data through the Google Analytics dashboard.

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