How do I set up marketing campaigns in my store?

Boost your customer engagement, up your store's conversion rate, and grow your sales using the features built into your Shoplazza admin. This is where you can set up different marketing campaigns, like rebates, flash sales, coupons, discount codes, discount with purchase, and bundled sales. To make things easy for you, we've put together a straightforward guide that goes over the rules, the steps to follow, the promotion types, and some tips. This guide is meant to help you understand and make the most of these essential tools.

Rebates

1. From your Shoplazza admin > Marketing > Rebate, click Create campaign.

2. Promotion types:

• Spend a certain amount, get a specific amount off (Spend $, get $Y off): Example: If you spend $100, you'll receive $10 off your total.
• Buy a specific number of items, get a percentage off (Buy X items, get % off): Example: Purchase 2 shirts and enjoy a 15% discount.
  • This includes:Buying a specific number of items, get a percentage off (Buy X items, get m% off): Example: If you buy 5 apples, you'll get a 10% reduction on the cost.
  • Buying a specific number of items, get a percentage off for a specific item (Buy X items, get m% off for the Xth item): Example: Purchase 3 books, and the 3rd book is 20% off.
• Buy a specific number of items, get a specific amount off (Buy X items, get Y$ off): Example: Purchase 4 pairs of socks, and $5 will be taken off the price.
• Spend a certain amount, get a percentage off (Spend $, get % off): Example: Spend $50, and 5% will be discounted from your total purchase.

3. How rebates are applied: If an item is on sale, any additional discounts will be calculated using the sale price, not the original price.

4. Setting up a Rebate campaign: For instructions on creating Rebate campaigns, see Creating a Rebate campaign.

Flash sales

1. From your Shoplazza admin > Marketing > Flash sales, click Create campaign.

2. Promotion types:

• Fixed discount (discount): The price is reduced by a set percentage. Example: A 10% discount on a $100 item reduces the price to $90.
• Fixed price reduction (price reduction): A specific dollar amount is taken off the original price. Example: A $5 reduction on a $50 shirt makes it $45.
• Fixed price (fixed price): The product is sold at a specific price, regardless of its original price. Example: A $200 watch is sold at a fixed price of $150.

3. How flash sales discounts are applied: If an item is on sale, any additional discounts will be calculated using the original price, not the sales price.

4. Setting up a Flash sales campaign: For instructions on creating Flash sales campaigns, see Creating Flash sales campaigns.

Coupons

1. From your Shoplazza admin > Marketing > Coupons, click New activity.

2. Promotion types:

• Discount: The price is reduced by a certain percentage.
• Fixed amount: A specific dollar amount is subtracted from the price.

3. How coupons are applied: If an item is on sale, any additional discounts will be calculated using the sale price, not the original price.

4. For detailed steps to set up a rebate campaign, see Creating a Coupon campaign.

Discount codes

1. From your Shoplazza admin > Marketing > Discount codes, click Create campaign.

2. Promotion types:

• Discount: The price is reduced by a set percentage. Example: A 20% discount on a $200 item reduces the price to $160.
• Fixed amount: A specific dollar amount is taken off the original price. Example: A $5 reduction on a $20 book makes it $15.
• Buy X get Y: Offer free products for a purchase. Example: Purchasing five pairs of socks, get one hat for free.
• Free shipping: The customers will be free from shipping fee as they checkout.

3. How discount codes are applied: If an item is on sale, any additional discounts will be calculated using the sale price, not the original price.

4. For detailed steps to set up a rebate campaign, see Creating discount code campaigns.

Discount with purchase App

1. From your Shoplazza admin > Apps > Visit App store > Search for "Discount with purchase App" > Add and install the App.

2. Promotion types:

• Volume discount: Buy a set number of items, and get some of the least expensive ones for free. Example: Buy 5 items, get the 2 cheapest items for free
• Gift with purchase: Receive a gift based on either
  • The total amount spent. Example: Free gift with a purchase of $100 or more
  • The quantity of items purchased. Example: Free gift with the purchase of 3 or more items.

3. How the App is applied: If an item is on sale, any additional discounts will be calculated using the sale price, not the original price.

4. For detailed steps to set up a rebate campaign, see How do I set up the discount with purchase app.

Bundle sales App

1. From your Shoplazza admin > Apps > Visit App Store > Search for "Bundle sales" > Add and install the App.

2. Promotion types:

• Bundle pricing: Offers a set price for a specified number of items without restrictions. Example: Choose any 3 items for a bundled price of $50.
• Bundle sales:
  • Fixed bundle price: A set price for a specific group of items. Example: Buy this bundle of three shirts for $40.
  • Fixed price reduction: A specific dollar amount off the total price of a bundle. Example: Save $10 on this bundle of kitchen utensils.
  • Fixed percentage discount: A percentage off the total price of a bundle. Example: Get 20% off this bundle of five books.
  • Without discount: The bundle is offered without any special price reduction. Example: Buy this bundle of fruits at regular price.

3. How the App is applied: If an item is on sale, any additional discounts will be calculated using the sale price, not the original price.

4. For detailed steps to set up a bundles campaign, see How do I Set up Bundle Sales  .