URL redirects a page to another page. You can set URL redirects for any page of the store. When the page is invalid, the URL redirects will be triggered to take effect. By setting up URL redirects, you can gain the following benefits: * Make sure your customers can still find what they're looking for. * Avoid impacting the SEO weight of the store. Because 404 pages will increase the bounce rate of the store and reduce visitors’ stay time, thus reducing the SEO weight.