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Do I still need to try Facebook Business Manager if already use Facebook Dynamic Product Ads?

The auto-optimization feature has been included in the official Facebook Business plugin to better match products using store tracking events and product news feeds to improve Ad reach and effectiveness.

We strongly recommend that merchants use the new official Facebook Business plugin to link pixel events and product news feeds again. Older ads are best disabled, and new ads created for DPA (Dynamic Product Ads) should be properly prepared to ensure that all ads are optimized and available to more suitable potential target users.

 

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