The Discount with Purchase app

Discount with purchase is a marketing tool that offers various promotional campaigns to help you increase your sales and boost your revenue. It allows you to set up discount events and offer customers promotions on specific products, encouraging them to purchase multiple items. The aim is to get your customers buying more. In this guide, we'll walk you through how to set up and use the Discount with purchase app.

Installing the app

1. From your Shoplazza Admin, go to Apps > Visit App store.

2. Search for Discount with purchase in the box and click on Add app to install it to your store.

Understanding your data center

Unlock insights about your online store through the data center feature. This section walks you through the essential metrics in the Campaign overview dashboard.

1. Choosing campaign time range: Select the date range for the campaign you want to view and then click on the Confirm button.

2. Select campaign type: Choose the type of campaign you want to view, either from Volume discount or Gift with purchase.

3. Viewing data basic metrics: This section feature offers valuable insights about your store. Below are the key metrics you can view on the Campaign overview dashboard.

Feature	Description
Order quantity	The number of orders participating in the campaign.
Order percentages	The percentage of orders participating in the campaign out of the total orders.
Gross merchandise value (GMV)	The revenue generated from orders participating in the campaign.
GMV percentage	The percentage of revenue generated from the campaign out of the total revenue.
Average transaction value (ATV)	The total revenue divided by the total number of orders.

4. Exporting campaign data:

Click on the Data export button. Choose campaign date range and type, then click on the Start export button to proceed.

Setting up a Volume discount

1. Creating an activity: Switch over to Volume discount > Campaign management and click on Create Activity.

2. Fill in the basic information, define the promotion rules, and select which products the campaign will apply to (scope of application).

Basic information
- Campaign title: the name of the event corresponding to the reduced offer amount displayed on the shopping cart and checkout pages of the shop.
- Campaign active dates: The activity time is determined based on the time zone set in the store's general settings. Simply click on the Set time zone button, and you will be redirected to your store's general settings. The activity start time cannot be earlier than the current time, and the end time cannot be earlier than the start time.

Promotion rules
- Add level: Add up to 6 levels, by clicking on the Add level button.
- Delete level: You can also delete levels, simply by clicking on the Trash can icon on the right side of each level box.
- Unlimited (Uncapped): When set to unlimited, the discounts work in an ongoing manner. For instance, if 3 items are purchased, the least expensive one is free. If 6 items are bought, the two least expensive are free. This pattern continues without a set limit.
- Limited: If you don't choose unlimited (unchecked) and set just one level: purchasing 3 or 6 items will get the least expensive item free. If you set multiple levels, the discount is applied based on the level attained.

Scope of application
- All products: This option excludes items that are already part of other gift with purchase promotions.
- Collection products: For products that belong to multiple collections, the most recent discount with purchase campaign from any of those collections will apply.
- Partial products: Use this option to select only those products that haven't been part of other gift with purchase campaigns.
- Sort by: Choose how products are sorted.

3. Once the campaign is created, click Next to enter the activity page setup.

4. Activity page setup: Here, you have the opportunity to personalize various elements like the campaign banner, its display settings (campaign banner display), additional content, pop-up display, and the information bar (campaign information bar display). To see a preview of how it will look to your customers, click the Preview button.

Campaign banner: Upload your banner image from your desktop. You can opt for either a Full screen or Centered display. The recommended banner size is 1920PX x 300PX.
Campaign banner display: Decide the banner's color scheme by choosing either Default or Custom settings. If you opt for Custom, you can specify the Bottom color and text color (copywriting color)
Additional content: To include extra information, click the Add additional content button. Edit your content within a 300-character limit and, similar to the banner, select Default or Custom colors.

Note

Any footnotes related to campaign rules will appear below the Countdown timer and reminder text.
Pop-up display: Choose if you'd like a discount pop-up to appear. If enabled, this pop-up will show on all pages except checkout and registration, and will display once per visit. For more settings, click on Pop-up list Settings.
Campaign information bar display: Decide if you want to display an information bar that highlights the campaign. If enabled, this bar will be excluded from showing up on promotional shopping cart pages, as well as checkout and registration pages. You can also choose between Default or Custom color options for the banner.

5. Switch over to Campaign settings. Here you can customize the campaign content, campaign label and promo pop-up. Click Preview to see how the page for customers will look like before it goes live.

Campaign content: Choose to display either the default campaign text or your own Custom text. You can also set up an option that allows customers to be directed to the campaign page by clicking on the content.
To view on how it will be displayed to your customers, click on Preview.
Campaign label: You have the option to Enable or Disable (close) the display of campaign labels. If you choose to enable it, you can edit the label text, but keep it within 50 characters. Again, click Preview to see how it will appear.
Promo pop-up: Use the Status and Sort order filters to review your promotional pop-ups.
Click on the "···" button for options to pause, edit, or preview the pop-up.

Setting up a Gift with purchase

1. Create an activity: Switch over to Gift with purchase > Campaign management and click on Create Activity.

2. Fill in the basic information, complete the promotion settings, and select which products the campaign will apply to (scope of application).

Basic information:
- Campaign title: the name of the event corresponding to the reduced offer amount displayed on the shopping cart and checkout pages of the shop.
- Campaign active dates: The activity start time cannot be earlier than the current time, and the end time cannot be earlier than the start time.

Promotion settings: Set up the number of discounts available for this campaign and the number of times each person can use.

Note

Campaigns will automatically end once all discount offers are collected,
The store tracks the number of discounts per customer using browser cookies. If a customer isn't logged in and reaches their discount max, they will not receive the discount on their next purchases. However, if they add campaign-related items to their cart, they'll still see the campaign status and the option to select a gift during checkout.

Promotion type: Choose promotion type from Gift with purchased amount or Gift with purchased quantity.

Promotion rules
- Gift sort: Choose how gifts are sorted from the dropdown menu.
- Add gift: Add more gifts, simply by clicking on the Add gift button.
- Delete gift: Delete any gifts, simply by clicking on the Trash can icon on the right side of each gift.
- Add level: Add up to 6 discount levels, by clicking on the Add discount level button.
- Delete level: Delete discount level, simply by clicking on the Delete button on the right side of each level box.
- Unlimited(Uncapped): for example, when one free item is set for every $200 spent, then one item will be sent when the amount reaches $200, two items will be sent when the amount reaches $400, and so on in the same manner.
- Limited: If unlimited isn't selected and only one level is defined, then one item will be given whether the amount reaches $200 or 400, but if multiple levels are set, items will be given according to the level.

Note

If you set discount level 1: get gift A for purchasing one item. For example, customers receive a free baseball cap with the purchase of a jacket.

For level 2: get gift B for purchasing two items, and when customers purchase two or more items. For example, they get a complimentary scarf if they buy two jackets.

If you select only valid for the discount level reached, then only B will be given as a gift, otherwise both A and B will be given as gifts. For example, customers buying two jackets will receive just the complimentary scarf.

If not, they'll receive both the baseball cap and the complimentary scarf when they buy two jackets.

Scope of application
- All products: This option excludes items that are already part of other gift with purchase promotions.
- Collection products: For products that belong to multiple collections, the most recent discount with purchase campaign from any of those collections will apply.
- Partial products: Use this option to select only those products that haven't been part of other gift with purchase campaigns.
- Sort by: Choose how products are sorted.

3. Once the campaign is created, click Next to enter the activity page setup.

4. Activity page setup: Here, you have the opportunity to personalize various elements like the campaign banner, its display settings (campaign banner display), additional content, pop-up display, and the information bar (campaign information bar display). To see a preview of how it will look to your customers, click the Preview button.

Campaign banner: Upload your banner image from your desktop. You can opt for either a Full screen or Centered display. The recommended banner size is 1920PX x 300PX.
Campaign banner display: Decide the banner's color scheme by choosing either Default or Custom settings. If you opt for Custom, you can specify the Bottom color and text color (copywriting color)
Additional content: To include extra information, click the Add additional content button. Edit your content within a 300-character limit and, similar to the banner, select Default or Custom colors.

Note

Any footnotes related to campaign rules will appear below the Countdown timer and reminder text.

Pop-up display: Choose if you'd like a discount pop-up to appear. If enabled, this pop-up will show on all pages except checkout and registration, and will display once per visit.
For more settings, click on Pop-up list Settings.
Campaign information bar display: Decide if you want to display an information bar that highlights the campaign. If enabled, this bar will be excluded from showing up on promotional shopping cart pages, as well as checkout and registration pages. You can also choose between Default or Custom color options for the banner.

5. Switch over to Campaign settings. Here you can customize the campaign content, campaign label gift collection page and promo pop-up. Click Preview to see how the page for customers will look like before it goes live.

Campaign type: Choose campaign type from Gift with purchased amount or Gift with purchased quantity.
Campaign content: Choose to display either the default campaign text or your own Custom text. You can also set up an option that allows customers to be directed to the campaign page by clicking on the content.
Click on Preview to see how it will be displayed.
Campaign label: You have the option to Enable or Disable (close) the display of campaign labels. If you choose to enable it, you can edit the label text, but keep it within 50 characters.
Again, click Preview to see how it will appear.
Gift collection page: Enter the theme title and choose the title color. Upload the theme background image and brand logo from your desktop.
Simply click on Preview to see how it will be displayed.
Gift collection page entry: Select the type for your gift collection page entry.
Simply click on the Eye icon button to preview how it will be displayed.
- Common button entry preview:
- Tag entry preview:

Promo pop-up: Use the Status and Sort order filters to review your promotional pop-ups. Click on the "···" button for options to pause, edit, or preview the pop-up.

Note

When the free gift is a single product and it is a specific item that is not eligible for any ongoing promotions, our system automatically adds the gift for you.
If the free gift consists of multiple products, a pop-up window will appear during the checkout process, prompting your customers to add the gift to their order.