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TikTok Events API

1. Features

The TikTok Events API is a Server-to-Server (S2S) integration that allows you to share website and app visitor events directly to TikTok. Data that is shared via the Events API is processed similarly to information shared via other TikTok data integration business tools, like the TikTok pixel and TikTok SDK. Depending on the data shared, you can leverage Events API to power other TikTok solutions like dynamic product ads, custom targeting, campaign optimization and attribution.It is recommended that you enable the TikTok Events API function.

 

Benefits

Streamlined stability and security: Integrate and iterate without client-side limitations, like network connectivity or ad blocker issues.

Configurable privacy controls: Stay compliant with rapidly evolving requirements with flexible privacy controls that let you adapt what data you share and when you share it.

Maximum event measurement: Capture more events with improved accuracy across different browsers, apps and devices to get a unified view of your customer's journey from page view to purchase.

 

📘 Note:
If you want to use the TikTok Events API function, please obtain TikTok Access Token first. See the help document:How Do I get TikTok Access Token?
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