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Section |
Metrics |
The meaning of the data at the selected time |
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Key metrics |
Vistors |
Unique visitors who paid a visit to the store |
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Orders |
The number of orders placed. |
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Sales quantity |
The number of products successfully ordered within the selected time period |
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Total sales |
The total cash amount of orders placed |
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Returns |
The total amount of orders refunded |
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Conversion rate |
number of orders/visitor count |
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General metrics |
Conversion funnel |
Percentage of visitors who placed orders. Visitors: unique visitors who paid a visit to the store Add to cart: unique visitors who added products to their cart Reached checkout: customers who reached checkout or clicked “Buy now” to enter the checkout page. Add payment info: customers who filled in payment information. Visitors converted: orders placed successfully. |
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Average order value |
Total sales revenue /Total number of orders |
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Average units ordered |
Average number of products per order |
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Top products by units sold |
Top 6 products sold by unit |
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Top location by the order placed |
Top 6 countries /regions ranked by orders placed |
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Visitors by device type |
Percentage of visitors by device type (devices that fall outside of existing categories will be classified as others). |
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Visitors by traffic source |
Visitors displayed by the traffic source, which is divided into social, search, email, and direct visits. Visitors who fail to identify the source will be classified as "others" |
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Visitors by social source |
Visitors displayed by the social source, such as Facebook and Instagram. |
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Visitors by search source |
Visitors displayed by the search source, such as Google and Bing. |
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Product views rank |
Top 6 products by times viewed. |
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Top landing pages by pageview |
Top 6 landing pages by times viewed, the landing page is the first page that visitors visit after entering the website. |
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Orders by devices |
Once customers reach checkout, the percentage of devices that cannot be identified will be classified as others. |
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Conversion by the source of interactions |
The times at which orders were placed and the percentage of orders ranked by the source of interactions, orders that cannot be identified are classified as others. |
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Top searches |
Top 6 keywords ranked by times searched. Click “see details” for more. |
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Payments by method |
Payment method ranked by percentage of all payments |
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Top products by add-to-cart |
Top 6 products added to cart. |
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Visitors by location |
Top 5 countries/regions by visitors count. No. 6 and beyond will be classified as others. |
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Bounce rate |
sessions abandoned after visiting one page/all sessions which started on the page. |
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Returning customer rate |
Percentage of customers who placed more than one order. Returning customer: customers who ordered more than once First time purchase: customers who ordered once |
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Converted visitors by location |
Top 5 countries/regions by orders placed, no. 6 and beyond will be classified as others. |
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