Section

Metrics

The meaning of the data at the selected time

Key metrics

Vistors

Unique visitors who paid a visit to the store

Orders

The number of orders placed.

Sales quantity

The number of products successfully ordered within the selected time period

Total sales

The total cash amount of orders placed

Returns

The total amount of orders refunded

Conversion rate

number of orders/visitor count

General metrics

Conversion funnel

Percentage of visitors who placed orders.

Visitors: unique visitors who paid a visit to the store

Add to cart: unique visitors who added products to their cart

Reached checkout: customers who reached checkout or clicked “Buy now” to enter the checkout page.

Add payment info: customers who filled in payment information.

Visitors converted: orders placed successfully.

Average order value

Total sales revenue /Total number of orders

Average units ordered

Average number of products per order

Top products by units sold

Top 6 products sold by unit

Top location by the order placed

Top 6 countries /regions ranked by orders placed

Visitors by device type

Percentage of visitors by device type (devices that fall outside of existing categories will be classified as others).

Visitors by traffic source

Visitors displayed by the traffic source, which is divided into social, search, email, and direct visits. Visitors who fail to identify the source will be classified as "others"

Visitors by social source

Visitors displayed by the social source, such as Facebook and Instagram.

Visitors by search source

Visitors displayed by the search source, such as Google and Bing.

Product views rank

Top 6 products by times viewed.

Top landing pages by pageview

Top 6 landing pages by times viewed, the landing page is the first page that visitors visit after entering the website.

Orders by devices

Once customers reach checkout, the percentage of devices that cannot be identified will be classified as others.

Conversion by the source of interactions

The times at which orders were placed and the percentage of orders ranked by the source of interactions, orders that cannot be identified are classified as others.

Top searches

Top 6 keywords ranked by times searched. Click “see details” for more.

Payments by method

Payment method ranked by percentage of all payments

Top products by add-to-cart

Top 6 products added to cart. 

Visitors by location

Top 5 countries/regions by visitors count. No. 6 and beyond will be classified as others.

Bounce rate

sessions abandoned after visiting one page/all sessions which started on the page.

Returning customer rate

Percentage of customers who placed more than one order.

Returning customer: customers who ordered more than once

First time purchase: customers who ordered once

Converted visitors by location

Top 5 countries/regions by orders placed, no. 6 and beyond will be classified as others.