HTML templates

When you set up email notifications in your Shoplazza storefront, there are auto confirmations sent to your customers notifying the status of orders, deliveries, and reviews. You may need to take advantage of customized HTML templates to open more marketing opportunities and potentially convert sales.

This feature is useful when:

  • You want to have email templates that match your brand.
  • You want to improve the design of your email templates.
  • You would like to have customizable content added to email confirmations.

Creating HTML templates

1. From your Shoplazza Admin, go to Customers > Notifications.

2. Refer to the template you would like to customize and hover your mouse cursor over to trigger extra options. Here, we will demonstrate with Order confirmation under Order notifications tab.

3. Click Template management to configure the default template.

4. Click the New template button located on the top right corner of your screen.

5. Select Custom code template and click Next to start editing.

6. In template editor, fill in a valid name for this template you would like to create.

7. Edit the Email body (HTML) to customize your template and insert the Shoplazza liquid variables into your template. You may also want to check your work in Preview by clicking the Refresh button.


For more details, please refer to the liquid reference for orders  

Using liquid-order variables

Liquid is a simple and fast templating language Shoplazza uses to help you create templates efficiently.

Below is an example where you are able to use {{order.discount_code}} as a variable to display the discount code used.

In liquid, you are also able to use the {{order.line_items}} attributes to input order-related variables.

Please refer here  to find liquid reference.

In addition, the variables shown in the chart may also help you manage email templates in different scenarios:

Variable Example
{{reset_password.code}} Inputting the verification code in Reset member password template when your customer needs to reset their passwords.
{{}} Adding an unsubscribe link to your marketing emails.


Please reach out to our helpdesk if you have additional requirements for your email templates.

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